Right To Succeed

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OUR PROCESS FOR DRIVING TOP LINE REVENUE

Right to Succeed Right to Succeed

In short, we analyze consumer behavior to produce measurable results

KNOWING
CONSUMER
BEHAVIOR
CHANGES
EVERYTHING

  • 1. We start with the client’s data.

    We try to never re-create learning already in hand.

  • 2. We create the Discussion Guide for the ethnography

    Anonymous Shopping intercepts are the inputs.

  • 3. Only moments-of-truth 1-on-1s

    Research is conducted 1-on-1 with the consumer in-store, in-home and in-use.

  • 4. We gather enough of the right data to crack the code

    We often perform 57 or more 1-on-1s to ensure we have the data to put the puzzle together.

  • 5. Triangulation

    To compare and contrast consumer behavior – 1/3 rd  Category/Brand users/purchasers, 1/3 rd  lapsed or non-Brand users/purchasers, and 1/3 rd  Loyalists heavy Category/Brand

  • 6. Redlining

    We eliminate the two most prevalent mistakes caused by bias:

    The continued inclusion of ideas because “I believe it” even though consumers do not

    The continued exclusion of ideas consumers like, but “I do not”

  • 7. Everything in Discovery is the foundation for quantitative

    We compile all of the data collected direct from the consumer and utilize our proprietary methods to crack the code.

  • 8. We have the Brand Marketing and Management experience you need

    Our executives have the experience it takes; Don with 19 years at P&G – ultimately Global Marketing Director and VP of Innovation, and Matt with 10 years as a Naval officer, and 8 years with P&G in Marketing and Management.

Baker St. LabsThe 221B
Method

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