In short, we analyze consumer behavior to produce measurable results
We try to never re-create learning already in hand.
Anonymous Shopping intercepts are the inputs.
Research is conducted 1-on-1 with the consumer in-store, in-home and in-use.
We often perform 57 or more 1-on-1s to ensure we have the data to put the puzzle together.
To compare and contrast consumer behavior – 1/3 rd Category/Brand users/purchasers, 1/3 rd lapsed or non-Brand users/purchasers, and 1/3 rd Loyalists heavy Category/Brand
We eliminate the two most prevalent mistakes caused by bias:
The continued inclusion of ideas because “I believe it” even though consumers do not
The continued exclusion of ideas consumers like, but “I do not”
We compile all of the data collected direct from the consumer and utilize our proprietary methods to crack the code.
Our executives have the experience it takes; Don with 19 years at P&G – ultimately Global Marketing Director and VP of Innovation, and Matt with 10 years as a Naval officer, and 8 years with P&G in Marketing and Management.
Get insights, strategies, and loads of information to help your business