221B Method

using behavioral economics to drive digital marketing

Our patented methodology is grounded in the understanding that consumer behavior is quantifiable and, by using mathematics, deductive reasoning, synthesis and predictive modeling, brands can maximize unit volume velocity among their prime prospects.

The 221b Method, named after the infamous address of Sherlock Holmes, applies the principles of Behavioral Economics to business by identifying a company or brand’s prime prospect, the Hedonics – the causal factors of consumer behavior, deterministic media buying and best-in-class behavioral lead generation.

KNOW THE BUSINESS

Taking after Sherlock Holmes, it is our business to know what other people don’t know. We take your business’ real transactional data to fuel everything we do – qualitative and quantitative analysis, synthesis and predictive modeling. We find the hidden truth in your own data – the key that will help us crack the code.

CASE STUDY

HEDONIC DISCOVERY

Your business will be more successful, more valuable, if you have based your decisions on the causal factors of consumer behavior – the Consumer Hedonics of your business. Through our research, we determine what these are, determine a proven message to convert more prime prospects and develop creative campaigns around this understanding.

CASE STUDY

PREDICTIVE MODELING

Using our rich consumer understanding, we apply behavioral economics to your business to deliver a precise forecast, the predictive model, for your product or brand that predicts future growth. This tool provides you with a scalable, repeatable road-map to drive a myriad of marketing and business decisions and grow top-line revenue.

CASE STUDY

BEHAVIORAL CLUSTERING & MEDIA BUYING

This technology and modeling is designed to drive incremental sales by determining real near-term intenders. Our advertising strategies aren’t just based based on probability (ie lookalike audiences and rich demographics), we go a step further and also create audiences of only people that we know are prime prospects and serve dynamic creative directly via programmatic media.

Using this data and our predictive modeling, we develop a program that is optimized to the perfect channels to reach your prime prospects and spends to market. In short, we advertise to the right person, at the right moment, with the right message at the right time on the right channel.

CASE STUDY

CONCIERGE LEAD GENERATION

Most agencies stop once the customer reaches your website. We extend the experience to your website with our concierge lead generation software. Our behavioral targeting system delivers ‘contextual ads’ in the form of chat invites based on real-time consumer behavior to drive 2-5x more conversion.

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